Glenmorangie Scotch (a LVMH brand) has collaborated with groundbreaking architect and radical interiors designer Philip Michael Wolfson to create a bespoke “Unnecessarily Well Made” concept bar, SOUNDFORM FLUID, inspired by the sound of pouring Glenmorangie whisky.

To celebrate the visual aesthetic of the bar, Glenmorangie invited iconic portrait, interiors, and fashion photographer Todd Selby to be the first to shoot this breathtaking creative masterpiece.

Video by Matt Schaff